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There are first-rank and second-rank pop stars. The former wants to be a chosen cult object, helping the masses to admire themselves, an identification model which appears to lead a better life and yet which legitimizes the fans' own designs. The second type refuses to accept star status, goes under numerous stage names and project descriptions, causes itself to disappear. A star for specialists.

Pop thus subsumes an excessive heterogeneity of utterances by individuals. This demands strategies which permit individuals to change their identity as they wish or require. The mercurial quality of this attitude is personified in Terminator II, who can be everyman – for the given moment. In this way, pop generates new specimens of temporary personality. The avoidance of identity can precede the discovery of identity, perhaps a number of rapidly changing identities – perhaps the result is ruin or a new career.

Is pop therefore a reaction to the typically western requirement for a definite, unchangeable and indivisible identity? Does pop create new global and non-eurocentric identities? Some politicians and philosophers claim there is a war of cultures. Pop's promise however is togetherness.

 

Karl Bruckmaier
journalist, author, director, dj

Mercedes Bunz
journalist, editor of de:bug

Georg M. Oswald
writer and lawyer

Thomas Palzer
journalist, author; host